{"title":"New Arrivals","description":null,"products":[{"product_id":"diplomat-black","title":"Diplomat","description":"\u003cp\u003eThe Diplomat is a study in precision and presence. Powered by a reliable mecha-quartz chronograph, it features a dual-textured dial that combines sunburst brushing with circular-grained subdials for clarity and depth. Recessed counters, angular Dauphine hands with Super-LumiNova®, and a bold curved tonneau case reflect a design language rooted in heritage but shaped by modern restraint. Every detail, from the custom pushers to the bespoke typeface, speaks to refined British design and swap quiet confidence for elegance.\u003c\/p\u003e\n\u003cp\u003eTwo distinct finishes create visual richness across the dial: a sunburst satin-brushed base that radiates outward, and circular-brushed subdials that subtly break the texture with contrast. This refined duality adds clarity and distinction to the layout, rewarding close inspection with thoughtful detail.\u003c\/p\u003e\n\u003cp\u003eThe recessed subdials sit subtly below the main dial, creating a calm sense of visual hierarchy. Achieving the dial’s dual brushed finishes, the fine sunburst and precise circular textures, demanded extensive testing and refinement during production. This technical challenge resulted in a dial that balances complexity with clarity.\u003c\/p\u003e\n\u003cp\u003eDefined by its curved, elongated form, the tonneau case brings distinctive presence to the wrist without sacrificing comfort. Its sculpted silhouette blends vintage inspiration with contemporary restraint, making it a signature of enduring style.\u003c\/p\u003e\n\u003cp\u003eThe sharp, faceted lines of the Dauphine hands reflect a heritage of mid-century watchmaking, updated here with a refined finish. Coated with Japanese Super-LumiNova®, they ensure visibility in low light, balancing elegance with practicality, day or night.\u003c\/p\u003e\n\u003cp\u003eThe Diplomat’s hybrid movement delivers the crisp mechanical action of a traditional chronograph, paired with custom pushers shaped to complement the tonneau case. Each press offers a tactile response, enhancing the interaction with the mechanical chronograph function, while the movement’s quartz ensures reliable power and precise timekeeping without the need for winding.\u003c\/p\u003e\n\u003cp\u003eEvery index is applied by hand, giving the dial dimensionality and elegance. Most distinctively, the custom typeface is inspired by the World Time Clock situated opposite the original Swan \u0026amp; Edgar store at Piccadilly Circus, reflecting the brand’s London heritage. A quiet but powerful tribute.\u003cbr\u003e\u003c\/p\u003e","brand":"Swan \u0026 Edgar","offers":[{"title":"Default Title","offer_id":47893154594979,"sku":"SE2042","price":255.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0768\/7956\/0867\/files\/Black-Front.png?v=1784194965"},{"product_id":"diplomat-silver","title":"Diplomat","description":"\u003cp\u003e\"The Diplomat is a study in precision and presence. Powered by a reliable mecha-quartz chronograph, it features a dual-textured dial that combines sunburst brushing with circular-grained subdials for clarity and depth. Recessed counters, angular Dauphine hands with Super-LumiNova®, and a bold curved tonneau case reflect a design language rooted in heritage but shaped by modern restraint. Every detail, from the custom pushers to the bespoke typeface, speaks to refined British design and swap quiet confidence for elegance.\u003c\/p\u003e\n\u003cp\u003eTwo distinct finishes create visual richness across the dial: a sunburst satin-brushed base that radiates outward, and circular-brushed subdials that subtly break the texture with contrast. This refined duality adds clarity and distinction to the layout, rewarding close inspection with thoughtful detail.\u003c\/p\u003e\n\u003cp\u003eThe recessed subdials sit subtly below the main dial, creating a calm sense of visual hierarchy. Achieving the dial’s dual brushed finishes, the fine sunburst and precise circular textures, demanded extensive testing and refinement during production. This technical challenge resulted in a dial that balances complexity with clarity.\u003c\/p\u003e\n\u003cp\u003eDefined by its curved, elongated form, the tonneau case brings distinctive presence to the wrist without sacrificing comfort. Its sculpted silhouette blends vintage inspiration with contemporary restraint, making it a signature of enduring style.\u003c\/p\u003e\n\u003cp\u003eThe sharp, faceted lines of the Dauphine hands reflect a heritage of mid-century watchmaking, updated here with a refined finish. Coated with Japanese Super-LumiNova®, they ensure visibility in low light, balancing elegance with practicality, day or night.\u003c\/p\u003e\n\u003cp\u003eThe Diplomat’s hybrid movement delivers the crisp mechanical action of a traditional chronograph, paired with custom pushers shaped to complement the tonneau case. Each press offers a tactile response, enhancing the interaction with the mechanical chronograph function, while the movement’s quartz ensures reliable power and precise timekeeping without the need for winding.\u003c\/p\u003e\n\u003cp\u003eEvery index is applied by hand, giving the dial dimensionality and elegance. Most distinctively, the custom typeface is inspired by the World Time Clock situated opposite the original Swan \u0026amp; Edgar store at Piccadilly Circus, reflecting the brand’s London heritage. A quiet but powerful tribute.\u003c\/p\u003e","brand":"Swan \u0026 Edgar","offers":[{"title":"Default Title","offer_id":47893155086499,"sku":"SE2041","price":255.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0768\/7956\/0867\/files\/Brown-Front.png?v=1784194967"},{"product_id":"diplomat-blue","title":"Diplomat","description":"\u003cp\u003eThe Diplomat is a study in precision and presence. Powered by a reliable mecha-quartz chronograph, it features a dual-textured dial that combines sunburst brushing with circular-grained subdials for clarity and depth. Recessed counters, angular Dauphine hands with Super-LumiNova®, and a bold curved tonneau case reflect a design language rooted in heritage but shaped by modern restraint. Every detail, from the custom pushers to the bespoke typeface, speaks to refined British design and swap quiet confidence for elegance.\u003c\/p\u003e\n\u003cp\u003eTwo distinct finishes create visual richness across the dial: a sunburst satin-brushed base that radiates outward, and circular-brushed subdials that subtly break the texture with contrast. This refined duality adds clarity and distinction to the layout, rewarding close inspection with thoughtful detail.\u003c\/p\u003e\n\u003cp\u003eThe recessed subdials sit subtly below the main dial, creating a calm sense of visual hierarchy. Achieving the dial’s dual brushed finishes, the fine sunburst and precise circular textures, demanded extensive testing and refinement during production. This technical challenge resulted in a dial that balances complexity with clarity.\u003c\/p\u003e\n\u003cp\u003eDefined by its curved, elongated form, the tonneau case brings distinctive presence to the wrist without sacrificing comfort. Its sculpted silhouette blends vintage inspiration with contemporary restraint, making it a signature of enduring style.\u003c\/p\u003e\n\u003cp\u003eThe sharp, faceted lines of the Dauphine hands reflect a heritage of mid-century watchmaking, updated here with a refined finish. Coated with Japanese Super-LumiNova®, they ensure visibility in low light, balancing elegance with practicality, day or night.\u003c\/p\u003e\n\u003cp\u003eThe Diplomat’s hybrid movement delivers the crisp mechanical action of a traditional chronograph, paired with custom pushers shaped to complement the tonneau case. Each press offers a tactile response, enhancing the interaction with the mechanical chronograph function, while the movement’s quartz ensures reliable power and precise timekeeping without the need for winding.\u003c\/p\u003e\n\u003cp\u003eEvery index is applied by hand, giving the dial dimensionality and elegance. Most distinctively, the custom typeface is inspired by the World Time Clock situated opposite the original Swan \u0026amp; Edgar store at Piccadilly Circus, reflecting the brand’s London heritage. A quiet but powerful tribute.\u003c\/p\u003e\n\u003cp\u003eFunctions \u0026amp; Features\u003cbr\u003eVK63 Mecha-Quartz Movement\u003cbr\u003e10 ATM Water Resistant\u003cbr\u003eChronograph Recessed Sub-dials (24 h, 60 secs, 60 min)\u003cbr\u003eCircular Brushed Chronograph Sub Dials\u003cbr\u003eSilver Hour and Minute Hands with White Luminous Coating\u003cbr\u003e2 Layer Dial Construction\u003cbr\u003e5 Year Warranty\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Swan \u0026 Edgar","offers":[{"title":"Default Title","offer_id":47893155446947,"sku":"SE2040","price":255.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0768\/7956\/0867\/files\/Blue-Front_d3fd6dbf-8347-4f9f-af72-be12df4032be.png?v=1784194968"},{"product_id":"complication-red","title":"Complication","description":"\u003cp\u003eThe Complication is a refined fusion of heritage and innovation. At its heart is a modified mecha-quartz chronograph movement, uniquely adapted to include a luminous moon phase at 12 o’clock. The dial showcases a trio of textures: guilloché at the centre, radial brushing, and recessed sunburst sub-dials, capturing depth and reflecting light from all angles. A combination of brushed and polished finishes flows across the sculpted horn lugs and case, all crafted from a single solid piece, a detail that reflects both visual refinement and structural precision.\u003c\/p\u003e\n\u003cp\u003eA unique feature unseen in hybrid chronographs, the moon phase complication brings a poetic layer to precision. Creatively adapted from the VK63 movement’s 31-day register, it transforms a functional date window into a visually captivating display. Enhanced with Japanese Super-LumiNova®, the moon phase glows softly in low light, adding both utility and allure. Purposeful and innovative, it reflects the layered thinking and design ambition behind The Complication.\u003c\/p\u003e\n\u003cp\u003eA symphony of textures brings the dial to life, Guilloché patterns add timeless intricacy, radial brushing offers a sense of precision and depth, while the sunburst finish infuses the dial with dynamic energy. Set across a two-layer construction with recessed subdials, the composition adds tangible dimension and architectural depth, creating a rich surface that shifts character beautifully with every play of light. The interplay of textures and structure not only elevates the aesthetic but also improves legibility and visual hierarchy, a reflection of our philosophy: form enhancing function.\u003c\/p\u003e\n\u003cp\u003eJapanese Super-LumiNova®, trusted by the world’s finest watchmakers, is thoughtfully applied to the moon phase complication and hands, ensuring clear legibility in low light without compromising the watch’s refined aesthetic. This selective application offers both functional clarity and a subtle, sophisticated glow, enhancing visibility only where it's needed most.\u003c\/p\u003e\n\u003cp\u003eThe curved strap reflects both ergonomic intent and aesthetic continuity. Expertly integrated into the case, it enhances the watch’s sculptural profile while providing a secure, tailored fit on the wrist.\u003c\/p\u003e\n\u003cp\u003eSharp and sculpted, the iconic horn lugs are finished with a combination of brushing and polishing, creating a refined contrast across the case. Achieving this dual finish while maintaining the lugs and case as a single, seamless piece posed a true technical challenge, requiring precision in manufacturing. The result is an elegant interplay of surfaces that catches the light beautifully, adding depth, refinement, and the structural integrity of a single solid form.\u003c\/p\u003e\n\u003cp\u003eEvery index is applied by hand, giving the dial dimensionality and elegance. Most distinctively, the custom typeface is inspired by the World Time Clock situated opposite the original Swan \u0026amp; Edgar store at Piccadilly Circus, reflecting the brand’s London heritage. A quiet but powerful tribute.\u003c\/p\u003e","brand":"Swan \u0026 Edgar","offers":[{"title":"Default Title","offer_id":47893155774627,"sku":"SE2052","price":235.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0768\/7956\/0867\/files\/Red-Front_d8b7de7d-83c8-45da-98f9-b7e090174412.png?v=1784194970"},{"product_id":"complication-salmon","title":"Complication","description":"\u003cp\u003eThe Complication is a refined fusion of heritage and innovation. At its heart is a modified mecha-quartz chronograph movement, uniquely adapted to include a luminous moon phase at 12 o’clock. The dial showcases a trio of textures: guilloché at the centre, radial brushing, and recessed sunburst sub-dials, capturing depth and reflecting light from all angles. A combination of brushed and polished finishes flows across the sculpted horn lugs and case, all crafted from a single solid piece, a detail that reflects both visual refinement and structural precision.\u003c\/p\u003e\n\u003cp\u003eA unique feature unseen in hybrid chronographs, the moon phase complication brings a poetic layer to precision. Creatively adapted from the VK63 movement’s 31-day register, it transforms a functional date window into a visually captivating display. Enhanced with Japanese Super-LumiNova®, the moon phase glows softly in low light, adding both utility and allure. Purposeful and innovative, it reflects the layered thinking and design ambition behind The Complication.\u003c\/p\u003e\n\u003cp\u003eA symphony of textures brings the dial to life, Guilloché patterns add timeless intricacy, radial brushing offers a sense of precision and depth, while the sunburst finish infuses the dial with dynamic energy. Set across a two-layer construction with recessed subdials, the composition adds tangible dimension and architectural depth, creating a rich surface that shifts character beautifully with every play of light. The interplay of textures and structure not only elevates the aesthetic but also improves legibility and visual hierarchy, a reflection of our philosophy: form enhancing function.\u003c\/p\u003e\n\u003cp\u003eJapanese Super-LumiNova®, trusted by the world’s finest watchmakers, is thoughtfully applied to the moon phase complication and hands, ensuring clear legibility in low light without compromising the watch’s refined aesthetic. This selective application offers both functional clarity and a subtle, sophisticated glow, enhancing visibility only where it's needed most.\u003c\/p\u003e\n\u003cp\u003eThe curved strap reflects both ergonomic intent and aesthetic continuity. Expertly integrated into the case, it enhances the watch’s sculptural profile while providing a secure, tailored fit on the wrist.\u003c\/p\u003e\n\u003cp\u003eSharp and sculpted, the iconic horn lugs are finished with a combination of brushing and polishing, creating a refined contrast across the case. Achieving this dual finish while maintaining the lugs and case as a single, seamless piece posed a true technical challenge, requiring precision in manufacturing. The result is an elegant interplay of surfaces that catches the light beautifully, adding depth, refinement, and the structural integrity of a single solid form.\u003c\/p\u003e\n\u003cp\u003eEvery index is applied by hand, giving the dial dimensionality and elegance. Most distinctively, the custom typeface is inspired by the World Time Clock situated opposite the original Swan \u0026amp; Edgar store at Piccadilly Circus, reflecting the brand’s London heritage. A quiet but powerful tribute.\u003c\/p\u003e","brand":"Swan \u0026 Edgar","offers":[{"title":"Default Title","offer_id":47893156102307,"sku":"SE2050","price":235.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0768\/7956\/0867\/files\/Blue-Front_c6b90942-ac5e-44c2-b576-c903bddbf919.png?v=1784194972"},{"product_id":"complication-white","title":"Complication","description":"\u003cp\u003eThe Complication is a refined fusion of heritage and innovation. At its heart is a modified mecha-quartz chronograph movement, uniquely adapted to include a luminous moon phase at 12 o’clock. The dial showcases a trio of textures: guilloché at the centre, radial brushing, and recessed sunburst sub-dials, capturing depth and reflecting light from all angles. A combination of brushed and polished finishes flows across the sculpted horn lugs and case, all crafted from a single solid piece, a detail that reflects both visual refinement and structural precision.\u003c\/p\u003e\n\u003cp\u003eA unique feature unseen in hybrid chronographs, the moon phase complication brings a poetic layer to precision. Creatively adapted from the VK63 movement’s 31-day register, it transforms a functional date window into a visually captivating display. Enhanced with Japanese Super-LumiNova®, the moon phase glows softly in low light, adding both utility and allure. Purposeful and innovative, it reflects the layered thinking and design ambition behind The Complication.\u003c\/p\u003e\n\u003cp\u003eA symphony of textures brings the dial to life, Guilloché patterns add timeless intricacy, radial brushing offers a sense of precision and depth, while the sunburst finish infuses the dial with dynamic energy. Set across a two-layer construction with recessed subdials, the composition adds tangible dimension and architectural depth, creating a rich surface that shifts character beautifully with every play of light. The interplay of textures and structure not only elevates the aesthetic but also improves legibility and visual hierarchy, a reflection of our philosophy: form enhancing function.\u003c\/p\u003e\n\u003cp\u003eJapanese Super-LumiNova®, trusted by the world’s finest watchmakers, is thoughtfully applied to the moon phase complication and hands, ensuring clear legibility in low light without compromising the watch’s refined aesthetic. This selective application offers both functional clarity and a subtle, sophisticated glow, enhancing visibility only where it's needed most.\u003c\/p\u003e\n\u003cp\u003eThe curved strap reflects both ergonomic intent and aesthetic continuity. Expertly integrated into the case, it enhances the watch’s sculptural profile while providing a secure, tailored fit on the wrist.\u003c\/p\u003e\n\u003cp\u003eSharp and sculpted, the iconic horn lugs are finished with a combination of brushing and polishing, creating a refined contrast across the case. Achieving this dual finish while maintaining the lugs and case as a single, seamless piece posed a true technical challenge, requiring precision in manufacturing. The result is an elegant interplay of surfaces that catches the light beautifully, adding depth, refinement, and the structural integrity of a single solid form.\u003c\/p\u003e\n\u003cp\u003eEvery index is applied by hand, giving the dial dimensionality and elegance. Most distinctively, the custom typeface is inspired by the World Time Clock situated opposite the original Swan \u0026amp; Edgar store at Piccadilly Circus, reflecting the brand’s London heritage. A quiet but powerful tribute.\u003c\/p\u003e","brand":"Swan \u0026 Edgar","offers":[{"title":"Default Title","offer_id":47893158756515,"sku":"SE2051","price":235.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0768\/7956\/0867\/files\/White-Front.png?v=1784194974"},{"product_id":"horizon-mineral-musou","title":"Horizon","description":"\u003cp\u003eThe Mineral Musou Horizon is the result of 1.5 years of thoughtful design, inspired by the calm strength of the White Cliffs of Dover and the resilience they came to symbolise during the Battle of Britain. It’s a watch defined by contrast, clarity, and enduring character.\u003c\/p\u003e\n\u003cp\u003eIts centrepiece is a natural white quartz stone dial, selected for its soft transulcence and organic texture, echoing the raw beauty of the chalk cliffs. Framed by a polished metal ring and elevated above a deep Musou Black base, the dial evokes Dover’s stark face rising above dark waters, recalling the coastline in the tense hours of wartime.\u003c\/p\u003e\n\u003cp\u003eTributes to the RAF’s Battle of Britain plotting clock appear in the rotating red, yellow, and blue date wheel, a blue-tipped seconds hand, and a yellow gold plated triangle at 12. Assembled in the UK by Horologium and paired with a custom Italian leather strap, the Mineral Musou Horizon expresses British heritage through bold, purposeful design.\u003c\/p\u003e","brand":"Swan \u0026 Edgar","offers":[{"title":"Default Title","offer_id":47893159116963,"sku":"SE2061","price":795.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0768\/7956\/0867\/files\/Mineral_Musou-1.png?v=1784194976"},{"product_id":"horizon-blue-enamel","title":"Horizon","description":"\u003cp\u003eThe Blue Enamel Horizon is shaped by 1.5 years of development, drawing inspiration from the cliffs, skies, and history of Dover’s Cliffs during the Battle of Britain. It’s a contrast of materials, finishings, and heritage.\u003c\/p\u003e\n\u003cp\u003eThe Dial's layered construction echoes the vertical drama of Dover. Infused with oceanic tones, the fumé enamel finished layer is kiln-fired to intensify its rich tonal depth. Framed in polished metal and elevated above a chalk-white textured base, it elegantly captures the cliff's sculptural landscape.\u003c\/p\u003e\n\u003cp\u003eTributes to the RAF’s wartime Battle of Britain plotting clock are finely integrated: a red-tipped seconds hand, blue date wheel, and 10-micron gold-plated triangle at 12. Chamfered CNC-machined hands add subtle depth, reflecting light with every movement.\u003c\/p\u003e\n\u003cp\u003eAssembled and calibrated in the UK by Horologium, and finished with a custom Italian leather strap, the Blue Horizon pairs British heritage with technical precision.\u003c\/p\u003e","brand":"Swan \u0026 Edgar","offers":[{"title":"Default Title","offer_id":47893159411875,"sku":"SE2060","price":795.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0768\/7956\/0867\/files\/Blue_Enamel-1.png?v=1784194977"},{"product_id":"complexity-automatic-rose","title":"Complexity Automatic","description":"\u003cp\u003e\u003cstrong\u003eWatch Specifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eStainless Steel Skeleton Case Back\u003c\/li\u003e\n\u003cli\u003eStainless Steel Case\u003c\/li\u003e\n\u003cli\u003eIP Plated Case\u003c\/li\u003e\n\u003cli\u003eRose Case Colour\u003c\/li\u003e\n\u003cli\u003eIvory White Dial\u003c\/li\u003e\n\u003cli\u003eHand Waxed Tobacco Brown Leather Strap\u003c\/li\u003e\n\u003cli\u003eLogo Buckle\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSizes \u0026amp; 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